COMMUNICATIONS & MARKETING STRATEGY
I’m a creative strategist and communications expert, sometimes known as a “PR lady” and always relied upon as a connector of dots and people. A natural Ideas Person and career Strategic Planner, marketing is really a by-product of the work I do.
I founded Common Point while living in France in 2012 to bring unique skills and knowledge of international business, integrated communications, journalism, creative writing, brand design, and relationship marketing (I’m told ‘diplomacy’) to help businesses create stand-out strategies in a world that is getting smaller every day.
Image courtesy of Fifteen Seconds Festival.
Stand Out Strategies Need a Global Point of View
Helping business leaders develop concepts, values and campaigns that bring to life the magic that makes them different is what I set out to do with Common Point.
The first half of my career was spent in the UK and Europe, where I’ve worked closely with high-profile brands, agencies and businesses as well as thought leaders, tastemakers, movers and shakers that help share stand out strategies.
I pull out the stops for my clients and am proud to be able to call upon the support of an outstanding network of partners and experts that love to make things happen with me.
A GLOBAL PERSPECTIVE
Marketing is like asking someone on a date.
Branding is the reason they say yes.
PR is when people talk about the new couple.
Customer Experience is the reason…
they keep coming back for more.
WHAT MY PEERS SAY
“A great brand ambassador. Abby is extremely calm, kind and considerate; a quick thinker - always aware - she is super smart, inquisitive and intuitive. One of the nicest people you could meet, let alone work with.”
Alex Willcock
Founder
Maker&Son
“A real team player who always has a caring ear and empathy for her colleagues. Abby manages PR relationships really well and gains amazing exposure.”
Lou Sandor
Head of Product Development
Maker&Son
“Fantastic colleague and leader. I was always impressed with Abby’s ability to develop relationships, and bring creativity, imagination and solutions to any problem.”
Carola Seybold
Head of Global Key Accounts
Pantone EMEA
“A vibrant, resourceful addition to our team. Abby had great insights to adapt event strategy for locals. Not all triathletes are created equal and a British castle is not the same as a French chateau.”
Brian Adcock
Director, Castle Triathlon Series
IDEAS, INSPIRATION, AND STORIES TO LEARN FROM
VISIT MY BLOG
