ABOUT

A life spent on the move, I approach business and customer relationships from a personal place - an outsider wanting to know more to help everyone know more about the world and feel comfortable faster. We learn new things every day and applying learnings across experiences and disciplines makes for better, more rounded strategy.

Abigail Bruce standing in blue room.

ALL BUSINESS IS GLOBAL

For the past 25 years, I’ve been building brands such as L’Oréal, Nestlé and Nespresso on a global stage. I’ve led high-profile color collaborations for Pantone in the UK and Europe with iconic organizations such as the British Fashion Council and Vogue, Twinings Tea and the Colour of Optimism, the history and psychology of Coca-Cola’s infamous red as well as Austrian wafer brand Manner’s memorable pink. I’ve driven Maker&Son mobile showrooms (yes, vans!) across London and to the remotest areas of Scotland and Ireland visiting the homes and offices of journalists, tastemakers and influencers so they can experience ‘the most comfortable chairs in the world’. My plan is for that list of stand out strategies (and fun) to go on and on...

I call it ‘big brand thinking’ but it's just strategy in action and generates a whole lot of press and engaging organic social content.

Having lived or worked in the UK, France and seven of the United States, I’ve been told I have a radically interesting life path. What is true is that I’ve had a great privilege to work with some of the brightest, cleverest most talented people in strategy, creativity and humanity. I’ve enjoyed (almost) every minute of it - definitely the relationships I’ve built throughout my career. I never stop believing there is more that can be done to stand out and make a positive difference. I love a challenge, am well-schooled in grit and just simply believe in hard work as much as I do in making time to check out and spend time with my kids, my family and great friends wherever we happen to be.

My vantage point is unique. I start by seeing all business from a global perspective.

I specialize in helping ambitious businesses grow, change or expand into new markets and have learned that finding a common point is usually the best place to start.

Simply translating, communicating and distributing product doesn’t mean the same thing as successfully competing, convincing and selling by winning hearts.